VIP Spotlight - Fira Boutique

Fira Boutique is a clothing store located on the University of Illinois campus. They're known as a "down-to-earth clothing store featuring easy-going, on-trend fashions, plus accessories and gifts". Fira boutique thrives on providing women's clothing that is in style, yet also affordable. Fira focuses on helping their customers create their own style. Whether you are a college student or a young mom looking to find some new favorites, Fira has you covered with classic, trendy clothing essentials. 

Fira started in 2011 as a "traveling boutique". The owner, Anna, would host clothing parties in homes around Central Illinois. She began her storefront location in 2013 and has since added an online store. For Anna, it's all about community. She is from Paxton, IL and her love for the area shines through in her store. 

Her goal when opening Fira was to create confidence for women, no matter their stage in life. Anna chooses clothing, shoes, and accessories that are fashionable, yet affordable. There are limited quantities of clothing pieces to create a one of a kind style unique to customers.